SAP Executive Reveals Shift To Customer-Centric Marketing
Growth and innovation were key themes and objectives for the more than 1,000 sales and marketing executives attending this year’s SiriusDecisions Summit, which took place May 22 -24, 2012 in...
View ArticleSalesforce CEO Asks: Are You A Customer Company?
The fact that today’s consumers — both B2B and B2C — are more educated and empowered than ever before is not a new concept. In fact, the growing adoption and influence of technology has been a key part...
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